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Can you afford not to globalize? When 92% of the world's population live in countries where English, is not the native language, projections show that by 2005, or when worldwide online population will reach one billion, 75% of the worldwide online population will access the Internet in a language other than English. If you make the effort to address these non-English-speaking markets now, before your competition does, you will have an enormous competitive advantage over the competitors who will arrive after you. Customers are three times more likely to buy products and services presented in their own language General Electric's GXS attributed a 27 percent increase in lead generation after taking its Web site into the German, Chinese, Japanese, and Korean languages. (Global Trade Networks the Multilingual import / export product directory offers you, in addition to these, seven more languages).
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